Client Briefing: We start with an in-depth discussion to understand your brand, objectives, target audience, and the key messages you want to convey.

Market Research: Our team researches the competitive landscape, audience preferences, and content gaps.

Strategy Development: We create a content strategy that outlines the newsletter or magazine's purpose, themes, tone of voice, and content pillars.

Creative Concept: We develop a creative concept for your newsletter or magazine that aligns with your brand identity and appeals to your target audience.

Content Plan: We craft a detailed content plan for populating the newsletter or magazine with compelling content.

Editorial and Design Team Assembly: We assemble a team of experienced writers, editors, designers, and photographers/videographers.

Content Production: Our team starts producing the content, ensuring all the content is engaging and informative.

Newsroom System: Editors hold daily or weekly editorial meetings with your marketing and comms team to jointly commission articles.

Writing and Editing: Our journalists create, edit, and fact-check all content for review, approval prior to publication.

Launch Strategy: We develop a launch strategy to promote your newsletter or magazine through your website, social media, email newsletters, and other channels to maximize reach and engagement.

Engagement Tracking: Post-launch, we monitor engagement and feedback to gauge the magazine’s performance and gather insights for future issues.

Performance Review and Iterative Improvements: Analyzing metrics and feedback to understand what worked and what didn’t, we make recommendations for iterative improvements to content, design, and distribution strategies for future issues.